Public Relations & Social Media Strategies for the Travel Industry

Offering:

PACKAGE SUMMARIES

Social Media Recommendations
An initial evaluation and strategy recommendations, including one-hour consultation.

Self-Managed Solution –7 Steps to Success
Our firm will craft, design and build custom social media sites with tutorials that include recommendations for posting, frequency and content.

Fully Managed Social Media Solution*
Our firm will craft, design and build custom social media sites. We will also implement and manage an integrated social media strategy, based on the evaluation of your business.

Enhanced Facebook Package
We will create or upgrade your Facebook pages, including three customized/upgraded pages that will most effectively promote your business.

Enhanced Facebook Package – Fully Managed
We will create or upgrade your Facebook pages, including three customized/upgraded pages that will most effectively promote your business. Includes integrating your existing cruise search tool. We will then fully manage your Facebook site, by adding regular posts, responding to posts and updating your information.

PACKAGE DETAILS

Social Media Strategy Package

Initial evaluation and strategy recommendations including  a social media policy for your company and an hour of consultation.

Self-Managed Solution Package - 7 Steps to Success

Our firm will craft, design and build the following policies, newsletters and social media sites plus include recommendations for posting frequency and content:

  1. Provide Social Media Guidelines for your business – this is crucial to ensure all employees understand this new media and how to interact with it based on your company policy.  This is the first step in entering the world of social media.
  2. YouTube.com page – We will build your page and post your first video (to be provided by your agency or a vendor)
  3. Travel Blog – A custom travel blog will be created and your first travel blog story will be posted. A 30-minute tutorial will be included on how to post future blog stories.
  4. Enhanced Facebook page –A company Facebook page will be created that will include three customized/upgraded pages that will most effectively promote your business. A 30-minute tutorial will be included on how to grow your fan base. This will include assisting you with obtaining your first 50 fans.
  5. Custom Twitter page – A custom page will be developed and will include a 30-minute tutorial on how to build your followers and most effectively use this tool.
  6. LinkedIn profile – Up to two LinkedIn profiles will be created for management/owner, this will include a 60-minute tutorial on how to most effectively network using this tool.
  7. Kick Off – Create and design your kick off email to be sent to your current database.

Fully Managed Social Media Solution Package*

Our firm will craft, design and build the following policies, newsletters and social media sites.

We will also implement and manage an integrated social media strategy based on the evaluation and recommendations.

  1. Provide Social Media Guidelines for your business – this is crucial to ensure all employees understand this new media and how to interact with it based on your company policy.  This is the first step in entering the world of social media.
  2. YouTube.com page – We will build your page and post your first video (to be provided by your agency or a vendor)
  3. Travel Blog – A custom travel blog will be created and your first travel blog story will be posted.
  4. Enhanced Facebook page –A company Facebook page will be created that will include three customized/upgraded pages that will most effectively promote your business.
  5. Custom Twitter page – A custom page will be developed.
  6. LinkedIn profile – Up to two LinkedIn profiles will be created for management/owner, this will include a 60-minute tutorial on how to most effectively network using this tool.
  7. Kick Off – Create and design client kick off email
  8. Provide monthly reporting

Manage your social media activity by providing client with:

YouTube.com page – Post one video per month – Client provides video to us via email

Travel Blog – Post two blog stories per month provided by Allison and Taylor, or your employees send data and we edit for them and post to the blog. This requires an editorial calendar and client consultation/planning.

Facebook – Posts depend on your page interactions. Post 20 items per month — and continue to grow your fan base by giving your company tips. We will also actively seek new friends on your behalf.

Twitter page – Post a minimum of 20 items per month and grow your followers as needed.

LinkedIn profile – Integrate clients Facebook and Twitter posts into profile and provide a 60-minute tutorial on growing client network and taking advantage of the various site features including search Discussion, Groups and Promotion tools. Optional account upgrades available at client cost.

Enhanced Facebook Package

We will create or upgrade your Facebook pages, including three customized/upgraded pages that will most effectively promote your business. A 30- minute tutorial will be included on how to grow your “Like” following. This will include assisting you with obtaining your first 50 Fans. Will also advise you on integrating Facebook into your existing website.

Enhanced Facebook Package — Fully Managed

We will create or upgrade your Facebook pages, including three customized/upgraded pages that will most effectively promote your business. Includes integrating your existing Cruise Search tool. We will then fully manage your Facebook site, by adding regular posts, responding to posts and updating your information. Will advise you on integrating Facebook into your existing website. Will post a minimum of 20 items per month and continue to grow your “Like” following.

Optional Services:

  • Business intelligence about your competitors
  • Provide social media guidelines for your company
  • Additional blog posts
  • Additional Facebook or Twitter posts
  • Additional consultation
  • Website analysis

Additional services available:

  • Website Marketing
  • Search Engine Optimization
  • Electronic Page Turning Technology
  • E-Mail Newsletter Management
  • Customer Relationship Management
  • Public Relations
  • Mobile and Applications

Package pricing available by calling 623-907-0251 or email heidi@shaneandshaneinc.com

*Based on a minimum of a six-month agreement